SoulCycle is one of the original boutique fitness studios in metropolitan areas, offering high-energy indoor cycling classes. In 2015 and 2016, I led the product design on their digital experiences with a killer product team.
Above: SoulCycle for web on mobile.
We launched a refresh of Soul's responsive web in fall 2015. Though mostly a visual refresh to bring parity across web and iOS, we re-architectured critical areas, beefed up commerce, and brought more boldness and soul to instructor and studio pages.
For native iOS users, SoulCycle for iOS revolutionized the way riders reserved classes and created an enormous lift in bookings. It got them out of the app — and onto their favorite bike, with speed.
Below: SoulCycle iOS app.